#000000
Full color on black
Blue wordmark and red rule, reserved for pure black surfaces.
Brand Center
Everything partners, press, and collaborators need to represent AmericanFortress clearly and consistently.
Use the supplied artwork.
Keep it intact.
Choose the version with enough contrast for its background. Never recreate the logo from type or apply filters to the original files.
#FFFFFF
Full color on white
Navy wordmark and red rule, the default for print and light UI.
#222E61
All white on navy
Single-color lockup for navy and photographic backgrounds.
Six misuses.
No exceptions.
01
Do not alter the color of the logo.
02
Do not rotate the logo.
03
Do not distort the logo.
04
Do not add outlines to the logo.
05
Do not outline the logo.
06
Do not change the placement of the logo.
Need a lockup, format, or colourway that is not packaged here? Request the approved file instead of recreating it.
Four colors.
No substitutes.
Use the official values below and do not create page-local substitutes. Select any hex value to copy it to your clipboard.
Navy Blue
Primary surface and wordmark
Vivid Red
Emphasis and calls to action
Blue Haze
Accents, links, and rules
Pure White
Type and light surfaces
One voice.
Two distinct roles.
Keep display language bold and decisive, then give supporting copy room to breathe.
Bold 700
Barlow Condensed Bold
Privacy that works everywhere.
Headings and buttons
Weight 700. The live site self-hosts the approved Latin web subset under the SIL Open Font License 1.1.
Light 300, Regular 400, Medium 500
Inter
Privacy that works everywhere.
Body copy, descriptions, form help, and supporting interface text
The live site self-hosts the approved Latin web subset under the SIL Open Font License 1.1.
Hierarchy before decoration
Small headline
InterLarge headline
Barlow CondensedBody copy
InterCall to actionBarlow Condensed
Brand imagerySleek, secure,
Sleek, secure,
and engineered.
AmericanFortress imagery uses a premium, tech-forward visual style inspired by cybersecurity, defence technology, and financial infrastructure. Visuals should feel sleek, secure, and engineered, with dark metallic surfaces, sharp edges, subtle glow effects, and a refined 3D finish.
Use a focused palette of navy, black, gunmetal, electric blue, and red to create a strong, consistent, high-trust brand presence.
Trademark phrase
Send-to-Name™
Send-to-Name™ is a core part of the AmericanFortress identity and must stay consistent across every communication and piece of collateral.
- Always display as Send-to-Name™ with both hyphens and the superscript ™ in marketing materials, website headers, and official documents.
- Use superscript styling for the ™ symbol.
- Do not abbreviate, re-punctuate, or drop the ™.
Ready to create?Start with
Start with
the approved files.
The complete kit packages the current guidelines and every master logo file into one source-controlled download.